I'm a bit late to the Lana Del Rey party. The music really brings me back to the Mazzy Star days, when I could stomach "fears" rhyming with "tears." It feels like eating a heap of cotton candy. In digging around I found the video to Born to Die; the ending makes it too graphic to post here. But the art direction by Yoann Lemonie is an unexpected mix of high and low and camp: chateaus, making out in old cars, gilded Cathedral ceilings, tigers, blue rose crowns, tattoos, joints and red Converse and nightgowns and moody lighting. Lemonie has also directed this Yelle video (striped still above) and Taylor Swift's December. I'd love to know his process for pulling together all of these disparate images. 

{Stills by Yoann Lemonie}